From the manufacturer
Sparking little triumphs
You can always tell when it’s Lamaze helping create those special moments for joyful development. Our infant toys are expertly designed to engage and delight babies with products that encourage those moments of wonder and create that spark of development. Lamaze recognises how important shared play is between parents and their children and you can experience this the Lamaze way with two ways to play in every toy.
Lamaze brings moments to treasure for babies and parents, encouraging together time and independent daily discoveries. Babies will love to discover and explore the fun characters, surprise features and multiple textures of Lamaze toys. Lamaze toys are created through dedicated research with the help of development experts specialising in sensory play.
Freddie the Firefly
Stimulates Baby’s Vision and Auditory Skills
When babies are first born, they see in black and white. This is why Freddie strikes a balance between bright, high contrast patterns that help stimulate baby’s vision and bold solid colours that give baby’s eyes a place to rest. Sounds like squeak, clink and crinkle also help stimulate and develop baby’s auditory skills. Finally, Freddie’s large, friendly eyes invite baby to focus and stare at a single object, which can help calm baby while supporting healthy eye development.
Made to be safe for newborns and young children, Freddie features a soft velour body that’s ideal for cuddling and busy wings with a peek-a-boo mirror for interactive play. Multiple textures keep your baby interested, encouraging her to explore. Additionally, the rings clink together and the tethered ladybug teether which baby can pull out or store in a cute little pocket is perfect for chewing. For added fun and to aid small motor development, there’s also a ball that squeaks when squeezed.
- Stimulates baby’s vision and auditory skills.
- Soft velour body and multiple textures on the wings keep baby engaged.
- Tethered ladybug teether perfect for chewing.
- Suitable from birth onwards.